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Live-Bet sports app lets you bet on the next play in a football game

Bellwether’s social-casino platform broadcasts the bets to mobile devices of all kinds using HTML5.

Rivals include makers of fantasy football apps or live-event apps. And lots of those players say they would support legislation to legalize gambling on the NFL. Castle is the chairman of Metric Gaming, and he also runs Live-Bet Sports.

Obsessed with mobile growth? Join us February 23-24 when we reveal the best technologies and strategies to help your company grow on mobile. But there isn’t a specific iOS or Android app yet since the company decided not to release an app for just a single football game yet.

Game veteran Louis Castle is launching a game dubbed Live-Bet, a free-to-play web app that enables players to bet virtual currency on live football games. Those include FanDuel, Draft Kings, and King of the Hill Sports. King of the Hill Sports offers a similar live-betting concept, but Live-Bet offers what it calls “true odds” driven by an analytics engine and odds maker.

The company has raised $700,000 in funding, and it has another $300,000 committed against a $3 million valuation, Castle said. The investors include Castle, Metric Gaming, Bellwether (a social-casino platform maker), and other private investors.

The startup, Live-Bet Sports in Las Vegas, is headed by former Westwood Studios game veteran Louis Castle. He then served as chief strategy officer for Shuffle Master before orchestrating the company’s sale to Bally in 2014. Players who are on top of the leaderboards can win real-money giveaways. The app can resolve the wagers in real time thanks to technology from Metric Gaming, a Las Vegas company that supplies the real-time tracking technology not only for Live-Bet Sports but also for real-money gambling companies in Europe.

“I chose to do the free-to-play space because I believe that a lot of people will enjoy this experience but are not likely to be gamblers,” Castle told GamesBeat.

Metric Gaming has 25 full-time employees and 60 contractors. In the Live-Bet app, players predict what’s going to happen in a football game, and then they find out immediately if they guess right or not.

Castle has more than 30 years of experience in video games. It all takes place at our 5th annual Mobile Summit at the scenic Cavallo Point Resort in Sausalito, CA. Live-Bet has five people.

“I saw the entertainment potential, giving me an experience that makes me lean into the screen,” Castle said. He does consulting in both video game and casino gaming.

The data scored at live events is fed into Metric Gaming’s analytics engine, which offers a human market maker bets they can show to players in real time. Players are given enough free currency to enter entry-level tournaments, and they can earn their way into bigger tournaments where the giveaways are bigger.

“We can do other sports besides football, but we are not announcing any yet,” Castle said.

Image Credit: Live-Bet Sports. The HTML5 app runs on iOS and Android devices, including smartphones, tablets, and web browsers. See if you qualify here.


Tens of millions of people tune into football games, especially for the Super Bowl, which will air on Sunday, Feb. In this social-sports game, you bet virtual currency, and you can do it hundreds of times in a single football game. “You get a constantly engaged feeling.”

Want more? Join us February 23-24 for our 5th annual Mobile Summit where the most senior leaders and best minds meet to discuss the latest mobile growth strategies at Cavallo Point Resort in Sausalito, CA. But Live-Bet doesn’t have to wait for that legalization since you don’t win real money in the game.

Louis Castle of Live-Bet Sports

Castle said that he saw a demo of Metric Gaming’s technology, and he was intrigued at how it could make sports more fun to watch.

Above: Louis Castle of Live-Bet Sports

The HTML5 web app is launching just in time for the Super Bowl. 1. He served as a general manager at Zynga and was a longtime board member of Shuffle Master. It isn’t a real-money gambling app, but it could be used for that at some point in the future. See if you qualify here.

Louis Castle of Live-Bet Sports

Live-Bet is a free-to-play, play-by-play live sports-betting platform that gives players bragging rights. He was a co-founder of Westwood Studios, a general manager of Electronic Arts’ Black Box Studios, and the CEO of Instant Action. Players can log in via Facebook. Life-Bet measures immediately how competitive you are on the leaderboards versus your friends.

Metric Gaming has created analytics, and it uses human/professional odds makers

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